Pindori — Brand & Packaging
Brand identity and packaging for Pindori — a masala chai tea brand, from the mark to the tins on the shelf.
Role
A freelance project: the full brand for Pindori's masala chai — the wordmark and mark, the palette, the stationery, and the tea packaging system, end to end.
Challenge
A tea brand lives or dies on the shelf. Pindori needed an identity warm enough to feel like a ritual, and a packaging system that held up across tins, cartons, and labels — and still read clearly at arm's length.
What changed
A complete brand and packaging system for Pindori — a calm, characterful identity and a tea range that looks considered from the logo down to the dieline.
