Montra 650B — Bicycle Design
Colour, finish, and graphics for Montra's 650B mountain bike — design as a physical object.
Role
At TI Cycles I worked in the CFM (Colour, Finish, Material) and brand studio — product graphics, colourways, and the brand language carried on the frame.
Challenge
A mountain bike has to look fast standing still and survive the trail. The graphics had to carry Montra's brand while working around frame geometry, components, and manufacturing.
What changed
A graphics and colour system for the 650B that read as one confident product — distinctive on the shop floor, coherent across the range.
