Meru — Cab Booking App
Rethinking the ride-booking flow for one of India's original cab brands.
Role
I led UI/UX for the consumer app — booking flow, interaction patterns, and the visual system, end to end.
Challenge
Booking a cab carried too many steps and too much hesitation. The interface had to make the next action obvious at every point in the journey.
What changed
A cleaner booking flow with clearer states and a calmer visual language — fewer decisions per screen, and a ride you could book without thinking about the app.
