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Illustration · Branding

Bike Graphics

Frame graphics and decal systems across TI Cycles' range.

Role
Designer, CFM & Brand Studio
Year
2013–14
Discipline
Illustration · Branding
Client
TI Cycles of India
Bike Graphics — project cover

Role

At TI Cycles I designed frame graphics and decal systems — the brand language that lives on the bike itself.

Challenge

Graphics that flex across frame sizes, colourways, and models while staying unmistakably one brand — and still print and apply cleanly in production.

What changed

A consistent, production-ready graphics language across the range — distinctive per model, coherent as a family.

Role
Designer, CFM & Brand Studio
Client
TI Cycles of India
Year
2013–14
Tools
Illustrator
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