From bicycles to products to the classroom.

I'm a designer who's spent about fourteen years moving from bicycles to products to the classroom — leading UX and brand work, and now teaching the people who'll do it next.

I started at TI Cycles designing Montra's bikes — the finish, the graphics, the brand — then led UX and brand work across Shiksha, Meru, Naukri and Innovaccer, and co-founded a hostel along the way.

These days I teach the next generation of designers as an Assistant Professor at UPES School of Design and visiting faculty at NID, where I trained. I care about craft, clarity & the people I build with.

My continual development means I look forward to meeting people from all aspects of the industry and learning along the way. Everyday I strive to evolve as an artist, designer & human being.

Off the clock

Cycling · mountains · visual journaling

When I'm not at my desk, I'm usually on a bicycle — somewhere up in the mountains, trekking and hiking, or filling a sketchbook with watercolours and visual journaling. I believe in always staying hungry, foolish, and curious.

Sandeep on the Chadar trek beside the frozen Zanskar river The Chadar, Zanskar
Sandeep in cycling kit beside his Cannondale mountain bike On the bike
Sandeep resting with a mountain bike outside an old stone house in Ladakh Ladakh

Visual journaling

Watercolours from the road

Sandeep at the Ganga View Café in Rishikesh, his watercolour kit open and a painting of himself drying on the page
The Ganga View Café, Rishikesh — painting myself into the page.
Watercolour journal page from the Bali Pass trek
Bali Pass trek — the camp at Debshu Bugyal, the night before the snow.
Watercolour journal page of Full Moon Café in Havelock, Andamans
Full Moon Café, Havelock — our favourite hangout, painted slow.
Watercolour journal page mapping a boat journey to Hut Bay in the Andamans
Charting the boat to Hut Bay, somewhere off Port Blair.
Watercolour recipe journal page for Bong-style chicken curry
Bong-style chicken curry, written down before I forget it again.
Watercolour journal page of a chai-wala tending his stove at Kedarkantha base camp
Kedarkantha base camp — the chai-wala, sketched while I waited for my tent.

Where I've worked

2012 — present

UPES School of Design logo

Assistant Professor

2025 — Present

UPES School of Design

Teaching the next generation of designers, full-time, in Dehradun.

National Institute of Design logo

Visiting Faculty

2023 — Present

National Institute of Design

Back at the school where I trained — now to teach.

Innovaccer logo

Design Manager

2021 — 2023

Innovaccer

Design management and leadership in health-tech.

Naukri.com logo

Lead / Sr. UI/UX Designer

2019 — 2021

Naukri.com

Product UX at India's largest job portal.

Meru logo

Lead UI/UX Designer

2018 — 2019

Meru Mobility

Led UI/UX for the cab-booking app, in Mumbai.

Bunk Stay logo

Co-Founder & Director

2017 — 2018

Bunk Stay

Co-founded a co-working hostel and glamping brand.

Shiksha.com logo

Senior UI/UX Designer

2015 — 2017

Shiksha.com

Brand and UX across touchpoints; built the visual system.

TI Cycles of India logo

Designer, CFM & Brand Studio

2013 — 2014

TI Cycles of India

Colour, finish, material and product graphics for Montra, in Chennai.

IIM Ahmedabad logo

CIIE - Design Intern & Consultant

2012 — 2013

TI Cycles · Playpower · iAccelerator (IIM-A)

The early years — game art, startup branding, and my NID diploma project reinforcing Montra's brand.

Education

National Institute of Design

PG, Graphic Design · 2010–2013

India's leading design school — where I now teach.

BIT Mesra

BSc · 2006–2009

Animation, Multimedia & Gaming.

Kirori Mal College, DU

B.Com (Hons) · 2005–2006

Active in the Fine Arts & Photography Society.